You can use your own variables when composing a message. It might become handy if you have some additional info about your leads that will help to trigger them.
To do this, you should upload a CSV file on the second step when creating a campaign. Then match a column from your file (a key) to the new variable. The custom name of the variable should be unique and consist of fewer than 20 characters (only Latin (a-z) and underscore _ can be used).
After that, you'll be able to use the new variable when composing a message.
In the screens below you can check how to add variables and where to insert them for composing LinkedIn connection requests and messages.
Here you can see where to find variables for composing email messages.
If you need any help, feel free to contact our support team via chat at the bottom right corner